- Client:Mineral water
- Date:January 2015
- Role:Graphic designer
- software:Illustrator, Photoshop and Indesign
- Categorie:Branding, packaging
- Tags:Storytelling, packaging, Brand, logo, luxury water
I work based on a Briefing, where I have worked in a conceptualization phase carried out an analysis of brands of the competences, positioning, communication modes, etc. Definition of identity systems, Mission, vision and values, attributes and brand image, value proposition, positioning, and communication strategies, storytelling, planning and budget.
Development of the brand graphically, making the creation of naming, ideation of logo, identity manual, brandbook, catalog, brochure, magazine and communication in different media.
A water flows from a fascinating and mysterious place called "La pesanca", in the jaws of the inferno river. A place of inspiration, harmony and sustainability. Quality water, in a remote forest of Oviedo. It has the most excellent process to make a unique water available to the most refined palates. The values that have been reflected in the brand are:
NEO-LUXURY Pure elegance and unique in its essence. A water that purifies those who have the pleasure of drinking it. MISTIC comes from a mysterious and a fascinating place. Its origin comes from a place with myths that make the pesanca a mystical, almost forbidden place. HEALTHY vitalizing helps to recover your essence, your well-being and maintain your health and youth.